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New research shows that in comparison to adults’ apps, kids apps are 42% more likely to share the location and IP address of your child with multiple third-party advertisers. Kids apps have three times the amount of advertising that adult apps have. 12000 children’s apps have potential access to personal information about your child but no privacy policy. In other words, they collect all the personal information they want about your child. Photo, video or audio files containing a child’s image or voice are all ripe for the taking. Your child’s date of birth, address, favourite teddy; they have it all for sale to the highest bidder. New research released by Pixalate presents this shocking state of play of the lack of care for children. A knee jerk reaction is to say kids shouldn’t be using technology. They should be outside playing instead. Balance is of course important. But another knee-jerk reaction is why is this still happening in 2022?
